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Japan’s Sony expects to book its highest-ever profit this year, underscoring the success of chief executive Kazuo Hirai’s restructuring that refocused the electronics and entertainment firm on image sensors and gaming.

The milestone confirms the renaissance of Sony, once a byword for technological innovation whose earnings peaked in the year ending March 1998 thanks to strong sales of its first PlayStation games console.

But it spent the next decade in price wars with emerging consumer electronics rivals from South Korea and China whilst being outclassed by Apples game-changing iPod and iPhone portable devices.

Hirai’s ascent in 2012 sparked a restructuring drive that saw Sony streamline unprofitable electronics businesses and capitalise on the spread of smartphones with its image sensors whilst retaining a living-room presence with its consoles.

from Eve’s Feed http://www.stuff.co.nz/technology/98447930/After-lean-times-a-renaissance-for-Sony-as-it-forecasts-best-ever-annual-profit